Winter Beer Exchange
Signups open November 1, 2026 for the TrueBrü Winter Beer Exchange on Saturday, January 2, 2027. Group 1 is at 10 AM and Group 2 is at 11 AM Central Time. The final location is still TBD. Two groups of 13 brewers will trade 12 beers each, share feedback and vote for a group favorite. Each group's winner receives $60 in store credit toward consumable products.